Priced like a tool you keep, not a trap you escape
The free plan is genuinely usable forever. The paid plans add the parts that need real computation or a real human, and you can leave at any point with your full history intact.
Baseline
The daily habit. Free, permanently.
- Personalized onboarding
- Readiness score and daily dashboard
- Device sync with Apple Health and Google Fit
- 10 meal scans per week
- Two workout templates a week
Plus
The full product, adapting daily.
- Everything in Baseline
- Unlimited AI meal scanning with ingredient breakdown
- Adaptive workout programming, auto-regulated
- Full 90-day metric history and trends
- Apple Watch and Wear OS companion
- Offline sessions and downloads
Coach
A certified human, in the loop.
- Everything in Plus
- A matched certified coach within 24 hours
- Unlimited messaging, answered within a working day
- Weekly 20-minute video review
- Custom programming rewritten around your week
- Nutrition targets reviewed by a registered dietitian
14-day trial on paid plans. Cancel in two taps, keep your full history.
The whole thing, line by line
| Feature | Baseline | Plus | Coach |
|---|---|---|---|
| Every day | |||
| Personalized onboarding | Included | Included | Included |
| Morning readiness score | Included | Included | Included |
| Device and wearable sync | Included | Included | Included |
| Metric history | 7 days | 90 days | Unlimited |
| Nutrition | |||
| AI meal scanning | 10 a week | Unlimited | Unlimited |
| Ingredient-level breakdown | Not included | Included | Included |
| Macro targets that adapt to training | Not included | Included | Included |
| Reviewed by a registered dietitian | Not included | Not included | Included |
| Training | |||
| Workout library | 2 templates | 400+ movements | 400+ movements |
| Auto-regulated load | Not included | Included | Included |
| Watch companion and offline mode | Not included | Included | Included |
| Programme written for you | Not included | Not included | Included |
| Coaching | |||
| In-app guidance | Included | Included | Included |
| Matched certified coach | Not included | Not included | Within 24h |
| Messaging | Not included | Not included | Unlimited |
| Weekly video review | Not included | Not included | 20 minutes |
The things people actually ask
If something is missing, the team answers every message that comes through the app.
The private beta is open now on iOS 17 and Android 13, with the public release scheduled for the App Store and Google Play in the next quarter. Early access members keep their launch pricing permanently.
On our internal benchmark of 40,000 home-cooked plates, calorie estimates land within 12% of weighed values for 9 out of 10 meals. Every result is editable, and your corrections are fed back into your personal model rather than a generic one.
Apple Health, Google Fit, Apple Watch, Wear OS, Oura, Whoop, Garmin and Withings sync automatically. Anything else can be entered manually in a few seconds, and it counts the same towards your readiness score.
Certified strength, endurance and behaviour-change coaches, most with 8 or more years in practice. You are matched on goal, training history and communication style, and you can request a different coach at any point without losing your programme.
It is encrypted in transit and at rest, never sold, and never used for advertising. You can export everything you have logged as a single file, or delete your account and all associated records permanently from inside the app.
Yes, from the app or the web dashboard, with no retention call and no cancellation flow designed to trap you. Downgrading keeps your full history; you simply lose access to the paid features at the end of the billing period.
Be one of the first to feel the difference
Tell us what you are working towards and we will send your TestFlight or Play invite in the next intake, with launch pricing locked in permanently.
One email about your invite. No newsletter, no resale, unsubscribe in a tap.
